Blog is a kind of website and usually created by an individual with ordinary posts of commentary, descriptions of events, or other material such as pictures or video which is consumed by public.
Currently, blogs are considered as new phenomenon and turn into tendency among us. As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs. According to Anne Helmond (2008), it is tracking over 112.8 million blogs, a number which obviously does not include all the 72.82 million Chinese blogs as counted by The China Internet Network Information Center.
According to Technorati CEO, Jalichandra:
· 2/3 of professional bloggers are male
· 60% are between 12 – 44 years old
· 75% have college degrees
· 40% have graduate degress
· Half have household incomes of $75,000 or more
· 17% of them say blogging is their primary source of income
Benefits
There are a lot of benefits of blogging to community such as blogs can make government and corporation more open by allowing more interaction between government and its citizen, blog can support and drive a cultural change program towards a more open, blog creates an opportunity for a conversation between you and community because public can comment on the blog posts, blogs are also an excellent way to keep the communities informed about the latest information, blogs can be an excellent way to share and explore a lot of things like innovation/product/service/communities development concept and enhance learning and strengthen interest, becoming a power, gaining a universal audience.
References:
Helmond, A. 2008, ‘How Many Blogs are there? Is Someone still Counting?’, online, viewed April 8 2010
http://www.blogherald.com/2008/02/11/how-many-blogs-are-there-is-someone-still-counting/
Arrington, M.2009, Techcrunch 2009, State of the Blogosphere: the Full Blog World Presentation, viewed April 11 2010
http://techcrunch.com/2009/10/16/2009-state-of-the-blogosphere-the-full-blogworld-presentation/
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